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Special Guest
Interview with Anne Schelle, Executive Director, OMVC
Hi Anne,
Q: What is the highest wall to climb in order to make the Mobile DTV competitive with the other media?
The biggest challenge facing Mobile DTV is constructing a profitable economic model that the broadcasting industry can embrace. We know the technology works. We know there is strong consumer demand. So, it’s a matter of working out the economics and selling the service to consumers.
Q: What the telecommunication world would had missed if the OMVC was not established? And what is the biggest goal you hope to reach?
For one thing, there is a very real possibility that adoption of a permanent standard for Mobile DTV would have been delayed beyond a sustainable point. When the OMVC was formed and began working closely with ATSC on approving a standard the clock was ticking: we knew we had to move fast to agree on a standard and start moving products to the marketplace. Buy-in from the broadcasters through OMVC was invaluable in speeding that process.
Q: What is your opinion toward RRD USA after more than one year of cooperation?
RRD’s role was indispensable in making the DC Consumer Showcase a success. There are a lot of moving parts in that trial, so RRD’s ability to serve as lead integrator was crucial. They did an excellent job supporting the TV stations involved in the trial and developing the service we provided to consumers.
Inside the Screen
Interview with Gianni Rubin, CEO of Screen Service America and RRD USA
Hi Gianni,
Q: What’s your main goal for the American market?
In my opinion the American market, broadly speaking, can offer so many opportunities to companies like Screen Service and RRD USA, we have product state-of-the-art in telecommunication , we have an excellent quality and reliability, furthermore we are flexible and we are oriented to our customer needs. These are the characteristics, that I’m sure the American Market will appreciate and reward: Flexibility, Solution-oriented and Detail-oriented.
Our products are in the forefront, developed and produced by us.
Q: What is the big plus to combine RRD USA and Screen Service?
The synergy we can generate with RRD USA and Screen Service America’ competences is something that makes us jump off the page compared to so many other competitors, in fact we are able to provide technology, consultancy and formation about all the following areas:
Network Deployment, System Integration, Mobile and Broadcast convergence, Business definition
Q: Your resume shows great things as a top manager: Mediaset, FIAT, Kraft, DMT. What made you pick Screen Service America from the deck?
I accepted this challenge with enthusiasm because the company is young and dynamic, in constant growth with human resources and technological resources of excellent feature. Furthermore the United States are a great country where from time immemorial I hoped to work, where dedication, constancy, competence, determination, willingness and persistence always rewarded and I’m sure that we will too.
More than Products
The SPEED Mobile DTV solution consists of Mobile DTV Encoders H.264, ESG Announcement Server, Multiplexer for Mobile streaming, and Exciter fully compliant with the A/153 standard. You will get all you need to put your valuable content in your customers’ hand. SPEED Mobile DTV gives you the chance to boost your content, reaching your customers anywhere thus increasing revenues. The system is built to satisfy the broadcasters’ priorities: ATSC Legacy backward compatibility and easy-to-use plug-and-play nature.
For more information visit: www.screenservice.net
Show-Time
Information about the Exhibition, Shows, Conventions, Seminars
SBE22 Expo
October 6, 2010
Turning Stone Resort & Casino
Verona, NY
Booth #C24
www.sbe22expo.org
WABE, Canada
November 6, 2010
Sheraton Wall Centre
1088 Burrard Street
Vancouver, BC
www.wabe.ca
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