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June 1, 2011
1 Special Guest - 2 Inside the screen - 3 More than a product - 4 Show-Time - 5 Contact us
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Special Guest - Interview with Warren Reeves
RF broadcast engineer for HO TAH SAY LLC.
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Hello Warren,
What are the three most important things that an LPTV owner should consider when buying a brand new Transmitter for his/her station?
The three most important things I think an LPTV owner should consider are the following.
The transmitter manufacturer's product should have technological innovations that will guarantee longevity and ease of programmed maintenance and service.
A built-in web browser interface and SNMP capability for monitoring and control should be standard.
A customer service backup capability for service consultation and rapid delivery of replacement parts as needed is mandatory.
Multi-channel Encoder vs High Definition (and maybe in the near future Mobile DTV): what are the benefits when deciding to allocate the bandwidth?
In the LPTV industry, offering a number of different channels to serve niche audiences is a long term solution to increasing station advertising income and viewership.
If one or two programs are carried, for example in a translator situation to increase a bigger market station's coverage, then a beautiful, highly detailed picture with surround sound capability becomes more desirable.
Where do you see Broadcasting Full Power and Low power in 5 years? Will ATSC still be a competitive standard?
More and more TV households are adding internet viewing capability every day, further diluting the "eyeballs" count available to see the broadcast station. Stations will have to continue to innovate in terms of driving viewership with alternate programming, and other service offerings to keep a loyal audience. Content an audience looks for will always be the salvation of broadcast stations ... "Content is king".
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Inside the Screen - Interview with Franco Ferri
General Manager for Tivuitalia
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Ciao Franco,
You have been involved with MDTV since Hi-wire in Europe, now you are involved in the North American market where ATSC/MH is the standard, what has changed within the industry during the time you have been involved?
Hi-wire was just a trial to demonstrate the value of UHF frequencies for mobile use. Since then, a lot of things have changed in the MDTV world: the failure of DVB-H and Mediaflo, the smart phone era (such as the iPhone) and connected portable devices (like the iPad), the development of a 4G wireless network, the increasing dominance of pay TV vs advertising TV, as well as the increase in cable and satellite distribution vs terrestrial distribution. All of these elements can contribute to MDTV in a positive or negative way depending on the alliances larger players in the industry may or may not involve themselves in.
MDTV in Europe was not a success. What variables would permit MDTV to succeed here in America?
The reason MDTV failed in Europe was due to the battle between broadcasters and mobile operators for leadership while the market was still very young. Without a clear path for development in business the manufacturers for devices slowed down introduction of capable equipment which also contributed to opinions of skepticism concerning the business viability of MDTV. The variables in the United State will be similar, and to avoid the calamity in Europe, mobile operators, broadcasters, and device manufacturers must find a way to create an environment where everyone can take advantage of the development of MDTV business in their own facets of the new market.
The European standard evolved from DVB-T to DVB-T2. Do you think the future of the American market is closer to an evolution of modulation or to convergence with cell phones?
In my opinion, convergence with cell phones will be the route taken for three reasons. One, mobile standards are evaluated more than broadcast standards, especially concerning permit volume. The second reason is because of the fact that success of MDTV is contingent on devices capable of fast distribution. The third reason is the clearly defined path leading towards wireless broadband in the United States as well as worldwide, which requires implementing TV spectrum for that capability while an alternative means of provision is sought.
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More than a Pruduct - XBT667 New version
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www.screenservice.net
Screen Service presents the new version of the XBT 667 ATSC Mobile Multiplexer. The wide set of new features is going to offer to our customers a surplus value that has no equals. The new built-in ASI Fail Safe device for continous Legacy operation in case of system failure, the Improved interoperability with other vendors and the incredible high usability that the new version is able to offer, are just few of the new features of this amazing product.
FEATURES:
Preprocessor:MH Preprovessor:
- Improved interoperability with other vendors
- Built in ASI Fail Safe device for continous Legacy operation in case of system failure
- Real Time multiplexers of Mobile A/V, Data and ESG
- Information editing function of FIC, TPC, Signaling generator (SMT, GAT, SLT, CIT and RRT)
- Internal generation of SSC IP packet for each ensembles for each parade
- Dedicated Gigabit port for ATSC-MH services
- Perform single and multiple ensemble
- Perform up to 16 parades and up to 32 ensembles
- Support all modes in the ATSC A/153 standard to calibrate the right quality-of video/number-of-channel ratio
- Output interleaved transport stream by multiplexing MHE packet MH PART (MH data) and Legacy ATSC
- Packet timing and PCR restamping for the legacy ATSC packets
Catalogue part 1
Catalogue part 2
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Show-Time - Let's all meet online
Screen Service America is pleased to announce the launch of our new and improved website www.screenservice.net. The upgraded and updated website is the result of years of analysis, design, and programming. We have streamlined the site’s navigation, making it more intuitive and user-friendly. Our goal is to provide our visitors with a focus on what we offer them. The new website also presents our renovated Brand Identity and the new advertising campaign 'Fall in love with us'. This new campaign follows a renewed brand identity, specifically designed to make the company immediately and unmistakably recognizable at any time.
Please take a moment to visit www.screenservice.net.
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Screen Service America
6095 NW 167th Street, Suite d-10
Miami, FL 33015
RRD USA
350 5th Avenue, Suite 3600
New York, NY 10118
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